SmartPanel By SmartBrief Virtualizing Playout: A Talk with Amagi's CEO

Featuring

  • TV Technology
  • Amagi

About This SmartPanel

Broadcasters reaching end-of-life for heavy iron master control and on-prem playout servers face an
important near-term decision. Should they replace their ageing technology with newer on-prem COTs-
based servers running channel-in-a-box software? Or is it time to consider virtualized playout--and even
master control and traffic--running in the cloud?

TV Tech contributing editor Phil Kurz will host an executive one-on-one with Amagi CEO and co-founder
Baskar Subramanian on what virtualizing playout in the cloud brings to the table for broadcasters
looking to maintain linear channels while also monetizing their content in the form of Free Ad-
Supported Television (FAST) channels and other streaming offerings.

Subramanian will discuss why now may be the right time to virtualize playout, the advantages it offers
broadcasters and what the future may hold for aligned workflows in the cloud, such as traffic, master
control and even production control.

Register today for this highly anticipated event.

  1. Phil Kurz

    Host Phil Kurz Editor and Moderator TV Technology

  2. Baskar Subramanian

    Featuring Baskar Subramanian Co-founder & CEO Amagi

What You'll Learn

  1. Why some major broadcasters have already virtualized playout and others are preparing to switch.
  2. How virtualized playout positions broadcasters to monetize FAST channel and other streaming content.
  3. Why merging virtualized production control and master control operation is a logical next step for cloud-based workflows.
  4. What role AI and ML is playing in virtualized traffic, playout and master control.